October 11, 2006

Bethel Kicks Off it Largest-Ever
Comprehensive Campaign

Bethel University has embarked upon its largest-ever comprehensive campaign — the $105 million Next Step Campaign to expand facilities and fund its endowment. The campaign theme, video, and numerous collateral pieces were developed and produced by SWP.

The campaign went public in October, and already totals $76 million. “A project of this scope can appear to be overwhelming because you’re taking into consideration a great many details at the same time you are advancing the big idea. But, we have a great collaborative relationship with Bethel and that makes all the difference,” says SWP partner, John Ward (return)